Since 2023, ChatGPT's web search feature has transformed it into a critical visibility platform for local businesses. When a user asks "best lawyer in Istanbul" or "veterinary clinic near Antalya," ChatGPT uses Bing to search the web and generate an answer.

So what does it take to get your business into that answer?

How ChatGPT Finds Local Businesses

ChatGPT's web search is built on Bing's infrastructure. This means Bing recognizing you is the first condition for ChatGPT recommending you. Bing looks at the following signals to understand a business:

  • Schema.org JSON-LD structured data on your page
  • Overall content quality and keyword relevance of your website
  • Indexing speed (how up-to-date the content is)
  • AI-readable files like llms.txt

Step 1 — Add Schema.org JSON-LD

This is the most critical step. Schema.org JSON-LD defines your business name, category, address, opening hours, services, and contact details in a standard format that Bing and other crawlers can understand.

A correctly formatted LocalBusiness schema tells ChatGPT: "This is a business. In this category. In this city. Offering these services." Without this clarity, ChatGPT either ignores you or misrepresents you.

mytrend.ai generates this schema automatically from your business profile. Learn more about Schema.org JSON-LD →

Step 2 — Get Indexed on Bing (with IndexNow)

Even with Schema.org data in place, Bing needs to crawl your site. Standard crawling can take weeks — during which your competitors continue to be recommended.

The IndexNow protocol solves this: it sends an instant notification to Bing when your content is updated, and your page is indexed within 24–48 hours. mytrend.ai automatically sends IndexNow notifications on every profile update.

Step 3 — Create an llms.txt Profile

llms.txt is a plain-text file designed for large language models. It presents what your business is, what it does, who it serves, and what keywords it should be associated with — in the format AI prefers to read.

With this file, ChatGPT and other models "know" your business rather than "guessing" it. What is llms.txt? →

Step 4 — Prepare Your Content in Two Languages

ChatGPT generates answers in the user's language. If your profile only has Turkish content, you're invisible to users asking in English. Preparing descriptions, services, and FAQ content in both Turkish and English significantly boosts visibility across both languages.

Step 5 — Add FAQPage Schema

ChatGPT pays particular attention to FAQPage schema when looking for answers to specific questions. FAQ content prepared for questions like "What services does this clinic offer?", "Are they open on Saturdays?", "How do their prices compare?" makes it easier for ChatGPT to cite you directly as a source.

Measure Your Visibility

After applying all the steps, are you actually visible? The most reliable way to test this is to run an AI visibility check. mytrend.ai's free check sends a real customer query and reports whether your business appears in ChatGPT's answer.

Further reading: What Is GEO? → | ChatGPT Optimization → | What Is IndexNow? →